build what you feel is the best model

The map / Building in public

One operator.
Eighteen bets.
Cash flow first.

I’m Doene Moos. After 26 years in bowling retail and sales, I’m building a portfolio across five lanes—and sharing the work, not just the wins.

Explore the ventures Meet the approach

Directories / Software / Marketing / Property / Acquisitions

build what you feel is the best model hero

The operating principle

Build it. Validate it. Earn the next bet.

No overnight-success story

Experience behind it.
Honesty in front of it.

26 years

In retail and sales in the bowling industry. An operator’s perspective, not a shortcut.

Zero spin

Owned means cash-flowing. Built means the product exists—not that it has customers.

The full board

Five lanes. Every bet visible.

Some are owned. Some are built and waiting on launch. Some are still a spreadsheet. Here’s where each stands.

01

5 ventures

Directories

Local discovery, built to scale. 417 detailers mapped across four states so far.

  • NationwideDetailers.netBuilt
  • Redline RegistryBuilt
  • Food Truck DirectoryModeled
  • Home Services HubIdea
  • Foreclosure FinderPlanning
02

4 ventures

Software

Tools for my own deals first. Products to sell second.

  • ETF Income MonitorBuilt
  • Household LedgerBuilt
  • Signal Desk ScannerBuilt
  • LenderVault PROBuilt
03

2 ventures

Marketing

Birthday, anniversary and event outreach for small businesses. Less manual follow-up; more reasons to reconnect.

  • Business Marketing SaaSPlanning
  • Affexx AgencyBranded
04

4 ventures

Real estate

An owned foundation in Northern Kentucky. The next opportunities are still being evaluated.

  • 4-property rental portfolio · NKYOwned
  • Mobile home parksUnderwriting
  • PadSplit co-living · I-75 / I-71Searching
  • Self-directed 401(k) multifamilyStrategy
05

3 ventures

Acquisitions

Looking for durable, operationally simple businesses. The rule: cash flow first, hands-off from day one.

  • Self-serve car washesPursuing
  • Vending route · Tampa BayExploring
  • LaundromatsExploring

Status key: Owned = cash-flowing · Built = product exists · Accent labels = ideas and work in motion. This is a venture map, not an investment offering.

The next chapter

Building is the easy part.
Customers are the real work.

That’s my focus now: taking what exists and finding the people it actually helps. Start with the directory already on the board.

Explore NationwideDetailers.net
A note from the operator
“Some are live. Some are built. Some are still just a spreadsheet.”

The point of sharing the map is to make that distinction clear. Eighteen ventures isn’t eighteen finished businesses.

Doene Moos / Building in public